Use WhatsApp Campaigns to send an approved template to selected groups.

Before you start

  • Check the connected account.
  • Prepare an approved template and the intended groups.
  • Include eligible opted-in recipients and respect opt-outs.
  • Review current account charges and the WhatsApp messaging policy.
  • Launch can send real messages and incur charges.

Step 1: Create the campaign

  1. Open WhatsApp Campaigns → New campaign.
  2. Enter Campaign name.
  3. Choose the Approved template and language.
  4. Select the intended Groups.

Step 2: Fill template variables

  • Use Fixed value for the same value in every message.
  • Use Contact field to take the value from each contact.
  • Check the required data exists.
  • Review all variables and the preview.

Step 3: Set limits and schedule

  • Set Daily sending limit.
  • This processing cap does not guarantee Meta limits, speed or delivery.
  • Set Schedule time if needed.
  • Review the displayed date/time for your working environment.
  • Choose Create.

Step 4: Review and launch

  1. Check the campaign’s template, status and recipient count.
  2. Check the audience and variables again.
  3. Start with a small internal test audience where practical.
  4. Choose Launch only when ready.

Creating and launching are separate

  • Creating a draft does not replace the launch step.
  • When launched, processing uses the saved schedule if provided.
  • Do not test message wording on a live customer list.

Monitor results

  • Review Sent, Failed and campaign status.
  • Sent does not prove a read, order or payment.
  • Inspect failures before trying again. Avoid duplicate campaigns/sends.
  • Recipient deduplication does not replace consent or an accurate audience.