How to Read Your Dashboard and Reports

Use Dashboard and Reports to understand store activity and decide what to
improve.

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STEP 1: CHOOSE THE DATE RANGE

 * Select a range such as 1D, 1W, 1M or Custom.
 * For Custom, check the start and end dates.
 * Compare similar periods when checking a change.

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UNDERSTAND THE CONVERSION FUNNEL

 * Search: people looking for products.
 * Product View: product-page activity.
 * Add to Cart: items added to carts.
 * Order: order activity returned for the period.
 * A view or cart is not a completed sale.

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UNDERSTAND THE OTHER CHARTS

 * Most Viewed: products drawing attention.
 * Top Selling: product sales activity for the period.
 * Login Activity: OTPs, logins and the login conversion measure.

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USE THE NUMBERS TOGETHER

 * Views without orders may mean you should check photos, details, choices,
   shipping or checkout.
 * Check Orders for actual payment status, paid amount and balance.
 * External analytics may count different events and be affected by
   tracking/consent.

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IF A CHART IS EMPTY OR LOOKS WRONG

 * Check the date range and intended store.
 * A new store may have little activity.
 * Send support the chart name, dates and a relevant order reference.
 * Remove unrelated customer details from screenshots.